Running a business isn’t easy. There’s so much to think about, from finances and management to employees and marketing. And there aren’t many one-size-fits-all solutions for marketing to new clients — or keeping old ones. 

We might not be business coaches, but we are in the business of landscape maintenance. And we may have a solution that’s been right under your nose: landscaping.

If you have a brick-and-mortar business or commercial property, we expect that landscaping has already been on your to-do list. And while it may be obvious that you should put some effort into the exterior of your business, have you put much thought into maintaining it?

Here are three reasons why it’s important to start maintaining your landscaping today:

Reason 1: It reflects your values 

Just like how your clothing reflects your personality, your commercial property’s landscape design— and how you maintain it — will have an impact on the way clients perceive your business. This may not be an obvious or even conscious impact, but it is there nonetheless, explaining why a property with meticulously mowed lawn and intentional landscaping will sell for more than a dull green lot.

If your business brand has a particular mission, such as sustainability or helping youth, let that bleed into your vision for the landscaping. You could create rain gardens or roof gardens or irrigate with rainwater to demonstrate your passion for the environment. Or make sure to include an expansive lawn with kid-friendly elements so children of employees and passersby feel welcome to enjoy your property safely.

Reason 2: It attracts new customers & keeps them

Curb appeal is no joke, and that mulch from last year isn’t going to cut it. The trick to attracting new clients and keeping old ones is a mixture of consistency and freshness.

For new clients, make sure you have that “wow factor.” This could mean a pop of bright color in your shrubs or maintaining pristine lines between your sidewalks and lawn. Whatever it is, your landscaping should attract eyes and help them to understand your business and your values.

For your long-time clients, staying current on landscaping trends and changing things up once in a while will allow them to see that you will continue to show the same commitment to them, and provide the same value they have come to expect. 

Reason 3: It demonstrates your commitment to quality & improvement

By creating a landscape that reflects your business’s values, you can choose how you will be perceived by clients. And if your business is intentional about routine maintenance services, you’ll show clients that you take pride in your work and care about the safety and well-being of your employees and the environment.

If your landscaping is well-maintained every time they arrive at your doors, your clients will never doubt your consistency — in business and in professionalism. It will show, time and time again, that you care about seeing things through and are devoted to improving your business on every level.

If you have any questions or would like to hire MSNW to handle the landscaping maintenance on your commercial property, contact us today at 360–366–4600. We’ll take care of it!